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NR.132
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August 31, 2009
NR.132
CALGARY, Alta. – Hockey Canada and Hankook Tire Canada Corp. have teamed up for a three-year agreement
that will see the tire company become a national marketing partner of Hockey Canada. Through this strategic
relationship, Hankook Tire scores exclusive promotion rights in the tire manufacturer and retailer category,
as well as full event sponsorship benefits at all Hockey Canada-hosted events.
“Hankook Tire is extremely pleased to partner with Hockey Canada,” said Bryan I. Woo, president of Hankook
Tire Canada Corp. “Hockey is king for Canadians, and we believe the partnership will provide wonderful
opportunities to be closer with consumers throughout Canada.”
The new agreement includes six national events per year – the TELUS Cup, RBC Cup, Esso Cup, World Under-17
Hockey Challenge, National Women’s Under-18 Championship and World Junior A Challenge – and silver
sponsorship at the Hockey Canada Foundation Celebrity Classic, the HCF’s largest annual fundraiser.
Scott Smith, Hockey Canada’s chief operating officer, feels this agreement will have definite benefits for
both groups.
“Hockey Canada is elated to have Hankook Tire join our family of corporate partners,” Smith said. “This new
relationship will bring great value to our programs and events while providing Hankook Tire with a great
opportunity to interact with thousands of hockey fans across the country.”
About Hankook Tire Co., Ltd
Hankook Tire (CEO: Seung Hwa Suh) is the seventh largest and one of the fastest growing tire manufacturers in
the world. It produces innovative, superior quality and high-performance radial tires for passenger cars,
4x4s, SUVs, light trucks, campers, trucks, buses and for automobile motorsport. It invests approximately five
per cent of revenue in research and development and develops cutting-edge technologies through its five
global R&D centres meeting regional customer demands and enhancing customer satisfaction. Selling in 185
countries around the world, the company has more than 14,000 employees. Approximately 70 per cent of revenue
comes from growing overseas sales.
About Hankook Tire Canada Corp.
Newly headquartered in Brampton, Ontario, Hankook Tire Canada Corp. is a technology-focused, market-driven
company that markets and distributes a complete line of high performance and ultra-high performance passenger
tires, light truck, SUV tires, as well as medium truck and bus tires in Canada. |
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